what's hot: AR: Augmented Reality



AR: Augmented Reality

AR is Augmented Reality, technology whereby a real environment is supplemented or augmented with computer generated images (that are usually motion tracked). It’s very meaning is to ‘increase’ or add to, and it can enhance the real world with magical virtual objects by immersing them into the real world.
Video: The Best Augmented Reality Campaigns

Click Here to see FAQs on Augmented Reality APP Development

How does AR work?
AR currently works by using APPs, so you will probably need to work with a company who can develop one for you. The APP looks for 'markers' on objects or printed items. Markers can be on pretty much anything from labels, shrink sleeves, flexible packaging and hangtags to any ‘real’ object as well. People download the app and as they point the smart phone at the marker, elements begin to interact with the item in the real world like MAGIC. AR can provide interactive content including video, email, vouchers and menus as well as reporting to track and manage results or download locations. For some APPs content can be updated remotely and regularly with special offers, news and info.
Video: Smart Packaging with AR by Zappar
Video: AR in Advertising

For most people the first mass exposure to AR was Pokemon Go in July 2016. It was perhaps the world’s largest and most successful integration of AR. Whether you liked it or not – Pokemon Go made Augmented Reality very REAL. It also changed the experience of HOW people used the technology. It got people OUT and into environments. This supposed generation of insiders was replaced with people who were doing location-based hunting (and much to everyone’s surprise - physical activity). For businesses, it highlighted how something downloaded for FREE could generate revenue by offering in-app purchases and offers. It stimulated the idea of true mass commercial opportunities.
Video: Discover Pokemon GO

In 2017 Treasury Estate Wines used Augmented Reality on their 19 Crimes Wine Labels attracting millions of views and creating intense interest in the way retail products could use AR to engage customers.
Video: 19 Crimes AR wine label
Video: Using AR to sell wine

why is AR SO HOT right now ?

AR makes labels, packaging and brands interactive;
AR can tell your story and give consumers additional information;
AR can be lots for fun by adding entertaining elements;
AR can be powerful;
AR embraces the 'selfie' revolution

Video: Gentleman’s Collection: Living Wine Label
Video: Broadcast AR: National Geographic
Video: AR Tour Guide Tourism Marketing
SO why would YOU be interested in AR?
Because BRANDS are! but you need to KNOW what the technology can do and be able to see opportunities.

What’s important when considering AR:
ENGAGEMENT is SO HOT right now - but it’s HARD – and it’s hard for 3 reasons: Firstly, you have to engage people to make them TRULY interested. Secondly, to do this, you need to understand them. What are they interested in, and how do you deliver this message in a way that resonates with them. And finally, you have to compete with a HUGE number of distractions. You’re busy, you’re on your phone, your facebook feed is showing the latest grumpy cat video!

For the brand or company creating an AR app you need to have clear goals: you have to understand what you want and what your audience needs before you get started

A smart design builds a customer experience

Make it easy
Make it worthwhile. (for the customer and for the company)
Make it fun / memorable (social currency)
Make it measurable (a precise call to action and measurable ROI)

Think about customer pain points, the way they shop and research, and the contexts in which they might use the app. Like any other form of content, it has to add genuine value in order to make an impact.
Video: IKEA Catalogue
Video: Augmented Reality in Retail 2017
Video: Bombay Sapphire

Know the limits

• it uses special software and you usually need to engage experts;
• it doesn’t integrate with chat apps and usually cannot integrate into existing apps;
• If the AR experience is just a one-off, people are likely to be more interested in the technology itself than the brand behind it;
• for it to really improve customer opinion and to build an emotional resonance, the app has to provide benefits over repeated use;
• Support and development for the app over the long term is vital;
• consider MATURITY. Once the novelty of doing it once is over – why would they do it again;
• Content can be updated remotely - but they have to want to come back

And REMEMBER - It’s not social if you don’t SHARE.
Shares are social currency with likes, followers and reviews.
Encourage selfies and interactions that create customer driven content.
Make your stuff GO VIRAL!
Video: Coca-Cola Be a Rockstar

AR: Augmented Reality

Keep me updated on stories like this:

what's hot

what's hot: AR: Augmented Reality


AR is Augmented Reality, technology whereby a real environment is supplemented or augmented with computer generated images (that are usually motion tracked). It’s very meaning is to ‘increase’ or add to, and it can enhance the real world with magical virtual objects by immersing them into the real world.
Video: The Best Augmented Reality Campaigns

Click Here to see FAQs on Augmented Reality APP Development

How does AR work?
AR currently works by using APPs, so you will probably need to work with a company who can develop one for you. The APP looks for 'markers' on objects or printed items. Markers can be on pretty much anything from labels, shrink sleeves, flexible packaging and hangtags to any ‘real’ object as well. People download the app and as they point the smart phone at the marker, elements begin to interact with the item in the real world like MAGIC. AR can provide interactive content including video, email, vouchers and menus as well as reporting to track and manage results or download locations. For some APPs content can be updated remotely and regularly with special offers, news and info.
Video: Smart Packaging with AR by Zappar
Video: AR in Advertising

For most people the first mass exposure to AR was Pokemon Go in July 2016. It was perhaps the world’s largest and most successful integration of AR. Whether you liked it or not – Pokemon Go made Augmented Reality very REAL. It also changed the experience of HOW people used the technology. It got people OUT and into environments. This supposed generation of insiders was replaced with people who were doing location-based hunting (and much to everyone’s surprise - physical activity). For businesses, it highlighted how something downloaded for FREE could generate revenue by offering in-app purchases and offers. It stimulated the idea of true mass commercial opportunities.
Video: Discover Pokemon GO

In 2017 Treasury Estate Wines used Augmented Reality on their 19 Crimes Wine Labels attracting millions of views and creating intense interest in the way retail products could use AR to engage customers.
Video: 19 Crimes AR wine label
Video: Using AR to sell wine

why is AR SO HOT right now ?

AR makes labels, packaging and brands interactive;
AR can tell your story and give consumers additional information;
AR can be lots for fun by adding entertaining elements;
AR can be powerful;
AR embraces the 'selfie' revolution

Video: Gentleman’s Collection: Living Wine Label
Video: Broadcast AR: National Geographic
Video: AR Tour Guide Tourism Marketing
SO why would YOU be interested in AR?
Because BRANDS are! but you need to KNOW what the technology can do and be able to see opportunities.

What’s important when considering AR:
ENGAGEMENT is SO HOT right now - but it’s HARD – and it’s hard for 3 reasons: Firstly, you have to engage people to make them TRULY interested. Secondly, to do this, you need to understand them. What are they interested in, and how do you deliver this message in a way that resonates with them. And finally, you have to compete with a HUGE number of distractions. You’re busy, you’re on your phone, your facebook feed is showing the latest grumpy cat video!

For the brand or company creating an AR app you need to have clear goals: you have to understand what you want and what your audience needs before you get started

A smart design builds a customer experience

Make it easy
Make it worthwhile. (for the customer and for the company)
Make it fun / memorable (social currency)
Make it measurable (a precise call to action and measurable ROI)

Think about customer pain points, the way they shop and research, and the contexts in which they might use the app. Like any other form of content, it has to add genuine value in order to make an impact.
Video: IKEA Catalogue
Video: Augmented Reality in Retail 2017
Video: Bombay Sapphire

Know the limits

• it uses special software and you usually need to engage experts;
• it doesn’t integrate with chat apps and usually cannot integrate into existing apps;
• If the AR experience is just a one-off, people are likely to be more interested in the technology itself than the brand behind it;
• for it to really improve customer opinion and to build an emotional resonance, the app has to provide benefits over repeated use;
• Support and development for the app over the long term is vital;
• consider MATURITY. Once the novelty of doing it once is over – why would they do it again;
• Content can be updated remotely - but they have to want to come back

And REMEMBER - It’s not social if you don’t SHARE.
Shares are social currency with likes, followers and reviews.
Encourage selfies and interactions that create customer driven content.
Make your stuff GO VIRAL!
Video: Coca-Cola Be a Rockstar

Keep me updated on stories like this:

AR: Augmented Reality
what's hot

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