everyone OLD are NEW again!

While everyone is busy talking up the millennials, the grey army (those aged over 60) are being left unattended.
Statistics show:

  • seniors spend approx. 20% of their available income on food & beverages
  • they tend to be much more brand loyal than younger people
  • they are growing in number (est. to grow to nearly ¼ of the population)
  • they have twice the disposable income of millennials

It presents a wonderful opportunity for those willing to adapt processes and service to catch this potentially lucrative market. Simple changes to suit buying patterns or preferred products can reap big rewards.

Now that is something for YOUR old grey matter to consider!



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