success story

2015 the year of the millennials

January 01, 2015

In the year of the goat – the so-called ‘kids’ are now standing firmly on centre stage. The Millennial generation are between 15 and 35, account for 1/3 of the population, are tech savvy & socially engaged, are well informed, want to try something different and are generally less brand loyal than older consumers

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latest news

The Red Envelopes - Like Us on Facebook and WIN

January 01, 2015

Want to feel part of the Lunar New Year Celebrations? Try giving a ‘red envelope’.

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latest events

Lunar (Chinese) New Year's Day: 19 Feb 2015

January 01, 2015

Chinese New Year's Day changes each year in line with the Lunar calendar. Celebrated in many Asian cultures, all aim to start the new year right, focusing on making amends, avoiding offence & re-establishing old ties.

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what's hot

Lantern Festival - 5 March 2015

January 01, 2015

On the 15th day of the first lunar month, on the night of the full moon, there is a festival called the Lantern Festival. Families and friends gather for dinner and go out and see fireworks and light lanterns.

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what's cool

Clean and Clear

January 01, 2015

Forget the substrate – consumers are looking for simplicity and transparency in claims – and they aren’t afraid to check them for validity!

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